VIRAL FORMAT
The "Magic Trick" Strategy
The Hook
"Watch me memorize this deck of cards in 60 seconds."
The Psychology
Appeals to Greed & Vanity. Parents think: "I want a Trophy Child who can do this." It sells the result without showing the work.
The Weakness
It feels like a Circus Act. It lacks medical trust. A serious parent with a depressed child won't buy this; they will buy a Doctor.
02 // Daily Ledger Estimates
BASED ON MARKET BENCHMARKS| Metric | Estimated Value | Strategic Note |
|---|---|---|
| Daily Ad Spend | ₹20,000 - ₹30,000 | High volume, broad targeting. |
| Cost Per Click (CPC) | ₹10 - ₹15 | Cheap due to viral/entertainment factor. |
| Daily Traffic | ~2,000 Visits | Landing page volume is massive. |
| Front-End Sales | ~200 Students | Likely a low-ticket (₹99) or Free Webinar. |
| CPA (Customer Cost) | ₹100 - ₹150 | They likely break even here (Zero Profit). |
The Backend Funnel
Webinar Attendees
200 / Day
Upsell Conversion
5% - 8%
Product Price
₹7,000 (Level 1)
Daily Revenue
₹70k - ₹1.1L
Our Counter-Strategy
They rely on "Volume & Noise." We will rely on "Trust & Urgency."
Product: Cure vs. Skill
Authority: Doctor vs. Trainer
Result: Passing vs. Showing Off